Facebook acquires web-based animated gif search engine and platform provider, GIPHY for $400M.
“Visual expression is so important in how we communicate, and GIPHY understands that like no other. Excited to bring their creativity and talent together with ours. Welcome to the family GIPHY!”
Adam Mosseri CEO of Instagram
With 50% of Giphy’s traffic coming from Facebook platforms, Giphy will continue to be a central source for shareable and high-engagement content for Instagram.