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Apple will acquire NextVR

Apple has confirmed their acquisition of NextVR, a company that broadcasts entertainment events with a 360° view for VR headsets.

“I think, when you look at AR today, you would see that there are consumer applications, there are enterprise applications. This is the reason I’m so excited about it is, you rarely have a new technology where business and consumer are both see it as key to them.”
Tim Cook, CEO of Apple

While Apple is mostly focused on AR rather than VR, they have been known to acquire smaller companies from time to time and absorb them for the purpose of obtaining a key technology or talented individual.


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