Aurora Cannabis to enter US cannabis market by acquiring leading mass retail CBD platform Reliva LLC.
"Together, Aurora and Reliva will partner to create an international cannabinoid leader that we believe can deliver robust revenue and profitable growth. We have taken the time necessary to carefully assess the Company's entry into the U.S. market and we firmly believe that the combination with Reliva will create significant long-term value as Reliva provides us options to grow in hemp-derived CBD internationally. Similar to Aurora, Reliva has a strong entrepreneurial spirit and successful track record of transforming categories and creating growth brands.”
Michael Singer, Executive Chairman and Interim CEO of Aurora
This acquisition combines Aurora's leading Canadian recreational brands, and their Canadian and European market position with a leading US CBD retail brand.