top of page

Okta’s $6.5bn Acquisition of Auth0

By Nathan Walemba (University of Oxford), Roshni Padhi (Stanford University)

Photo: Sigmund (Unsplash)


Overview of the deal

Acquirer: Okta

Target: Auth0

Total Transaction Size: $6.5 billion in stock

Date Announced: March 3, 2021

Expected Close Date: FY2022 Q2

Target advisor: Qatalyst Partners

Acquirer advisor: Morgan Stanley

Okta and Auth0 are two companies in the identity and access management (IAM) market, and they focus on providing authentication and authorization solutions for companies and individuals alike. The all-stock deal integrates Auth0 into Okta’s larger cybersecurity operations while still allowing it to remain an independent unit. The combined entity will provide a more comprehensive set of identity and access management solutions, broadening the customer base. The company hopes to establish identity as a primary cloud, driving the future of identity as what ties together different technology use cases in our daily lives. The primary synergies expected in this deal are revenue synergies that come from cross-selling opportunities and combining target audiences.

“(Together, we can offer our customers workforce and customer identity solutions with exceptional speed, simplicity, security, reliability and scalability. By joining forces, we will accelerate our customers’ innovation and ability to meet the needs and demands of consumers, businesses and employees everywhere.)” - Eugenio Pace, CEO and co-founder of Auth0

Company Details: (Acquirer - Okta)

Okta (NASDAQ: OKTA) provides cloud software for companies. As an enterprise solution provider, it includes customers such as Nordstrom, JetBlue, and the U.S. Department of Justice. It has more than 10,000 customers and has traded publicly since 2013.

Founded in 2009, headquartered in San Francisco, CA

CEO: Todd McKinnon

Number of employees: 2,806

Market Cap: $28.02B (as of March 21, 2021)

EV: $27.40B (as of March 21, 2021)

LTM Revenue: $835.4M

LTM EBITDA: $(175.4M)

LTM EV/Revenue: 32.8x


Company Details: (Target - AuthO)

Auth0 is an identity platform for developers. As an easily implementable and customizable authentication and authorization solution, it secures more than 2.5 billion logins per month and has 7,000 customers.

Founded in 2013, headquartered in Bellevue, WA

CEO: Eugenio Pace

Number of employees: 748

Market Cap: $1.95B (as of July 2020)

Projections and Assumptions

Short-term consequences

Just under two weeks ago, Okta announced that it was going to pay $6.5 billion in stock for Auth0. Okta is a publicly traded identity management company with a pre-announcement market cap of $31 billion and Auth0 is a cloud identity startup valued at $1.92 billion as of its fundraising round in July. The difference between those two prices and similarity between the two companies’ operations made investors think that the deal was severely overpriced without any clear synergies, so Okta’s stock price actually dropped 11% after the announcement.

Following that, Okta CEO Todd McKinnon actually gave an interview explaining the three-part rationale behind the deal. First, he mentioned that Auth0 is actually on track to go public, which explains part of the higher valuation since public companies have to pay a transparency and liquidity premium. Second, he said that they paid a multiple on revenue that was slightly below theirs and that the acquisition would be accretive. Third, he discussed synergies, clearing up any confusion that the acquisition might be redundant. The two companies actually offer complementary platforms, since only 25% of Okta’s revenue comes from the customer identity market, which is one of the two markets that make up the identity and access management industry. So while Okta mostly focuses on the workforce identity market, Auth0 focuses on the customer identity market. Even while considering the two different customer identity platforms, Okta’s tech is more of a pre-built solution and Auth0 is built ground-up for developers. In addition, Auth0 has an international customer base while Okta’s audience is concentrated in the US. Together, these illustrate cross-selling opportunities and revenue synergies more broadly.

Long-term consequences

The transaction is said to further Okta’s growth within the Identity Market which has been recently valued at $55 billion. Auth0 plans to operate within Okta and both companies plan to integrate their platforms over time given their compelling synergies. This will allow clients to have a wider selection when choosing an identification solution and higher level of specialisation is likely to bring my more clients and boost revenues.

As demand in the cloud and digital securitisation sector increases around the globe, identity platforms such as the one’s Okta plan offer have gone from being a luxury for some businesses to being a necessity for most businesses. These trends have only increased during covid as all companies have had to take their services online. With Okta and Auth0 fully committed to innovation within this space, the potential business growth in this industry is huge.

Risks and Uncertainties

There are however some questions arising on how smoothly this integration will take place as both companies are known competitors of one another have different ways of approaching business. There has also been some cause for concern on the guidance Okta gave in fiscal 2022 with a forecasted loss of 44 to 49 cents per share versus the estimates of a four-cent profit. Thus, a merger despite forecasted losses has left investors feeling slightly uneasy. Moving forward, Okta needs to regain the confidence of investors especially if they want to retain their dominance in the market.

“Combining Auth0’s developer-centric identity solution with the Okta Identity Cloud will drive tremendous value for both current and future customers,”


bottom of page