Spotify strikes landmark podcast deal with Joe Rogan worth $100 Million.
"We're making more content exclusive on the platform, [which] allows us to market in a more meaningful way [and] bring people onto the platform. And we're finding that creators are excited about working with us on an exclusive basis, because we're able to put so much more of our marketing and on-platform data and insights in their hands."
Dawn Ostroff, Content Chief for Spotify
Spotify signing Joe Rogan shows their willingness to bring more podcast listeners to its platform through its exclusive content. Spotify has broadened to dozens of podcasts exclusive to the platform, including three from Gimlet Media and three from The Ringer.